No, the Fyre Festival debacle did not kill ‘influencer marketing’

If you post about marketing and have writer's block, you can always ponder whether some recent negative news over some marketing tactic will lead to the 'death' of that practice. It's unoriginal and cliched, but people will read it – even though the answer is always no.
While I was on holiday and giving a talk in Dublin last month on the biggest lies in digital marketing as part of my work as a marketing keynote speaker, Vanessa Friedman used the recent debacle of the Fyre Festival in the