‘No such thing as too much glitter’ – agency turns 10-year-old’s doodle into brand guidelines

Australian health agency Wellmark has subverted the conventions of internal branding by converting a 10-year-old’s glittering logo redesign into official brand identity guidelines.
Bryce Michelmore’s daughter, Holly, decided the Wellmark logo needed a refresh after catching a glimpse at her dad’s work. Forgoing focus groups, pitches and an intense research process, Holly’s gut instinct produced a multicoloured, heart-shaped emblem that features a butterfly, a thumbs up, a