No, it's not time to call bullshit on influencer marketing

Like many of you, I read Dom Burch's insightful piece about his experiences working with social media influencers. I have to say I agreed with many of his points, but I couldn’t help feeling many of the problems raised were down to a poorly structured marketing ecosystem and lack of experience in this space, rather than a point-blank dismissal of the notion of influencer marketing.
Having spent the best part of the last three years running one of the UK’s largest and most successful