No, advertising spend is not moving online – here's why

TV is dead. People want to have relationships with brands on social media. The marketing world is full of grand proclamations that turn out to be completely wrong when you look at the data. The latest belief is that digital advertising spend surpassed that of television last year.
If you want to terrify traditional marketers, show them this chart that Recode created in December 2017 based on data from Magna, the research arm of media buying company IPG Mediabrands:
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