NMPi predicts hung UK Parliament using search data

Digital marketing agency NMPi is predicting a hung Parliament in the UK, after devising a formula that uses search data as an indicator of voting intentions.
The agency’s analysis suggests that, following the election on 8 June, the Conservatives will remain the party with most seats – 313 in total – but will lose their overall majority in a shock result likely to damage the political fortunes of PM Theresa May.
The NMPi research gives Labour Party 232 seats, the SNP 58 of the