Nine out of ten UK marketers now manage campaigns globally
The latest survey from Rakuten Marketing has highlighted that UK marketers now manage 89% of international marketing campaigns.
To further than, 55% actively managing campaigns across Europe with 14% setting their sights further afield. However only 11% of marketers have local marketing teams in overseas markets, with over half (61%) relying on the UK office to carry out the bulk of the work.
Anthony Capano, EU managing director at Rakuten Marketing, said: “In the UK a
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