Nikon appoints R/GA Singapore as global digital agency of record

Nikon has appointed R/GA Singapore as its global digital agency of record following a competitive pitch.
This win follows R/GA’s moves in Asia Pacific as it looks to share work between offices.
R/GA Singapore’s scope encompasses online campaigns and content creation across Nikon’s product lines, as well as creating long-term strategic digital thought leadership road map.
“We sought collaborators with global presence and outlook, an ability to develop products, services an