Nike: Random Studio introduces interactive installation for Nike Free

For the launch of a new generation of Nike Free running shoe, Random Studio, a Dutch experiential design studio, created a range of hands-on digital and physical tools to illustrate the benefits of the brand’s unique Auxetic Sole technology.
BackgroundNike’s Auxetic Sole Technology is a patented structure that expands and contracts upon impact. Random Studio was briefed to create an interactive experience for three different training locations in Europe, which demonstrated how the ne