Nike explores Russian street football where people play for pride

Nike is celebrating Russian footballers this World Cup year in a film from a campaign called 'Never Ask'.
The latest work from Wieden+Kennedy Amsterdam coincides with the World Cup and celebrates the spirit of the 'korobka' or murals known to dominate Moscow. Artistically, it shows a kid learn how to play football on the streets and become a star.
Fyodor Smolov, a professional football player who fought his way from a bench-warmer to the leading scorer of the countr