Nike drops Neymar Jr mixtape as it looks to flaunt its lifestyle image more

Nike has partnered with an array of up-and-coming young musicians in its latest campaign featuring Neymar Jr in a bid to align the brand more closely with youth influencers outside of sport as its rival Adidas has successfully done.
The US brand is tapping into the Brazilian football star’s fashion and music sensibilities with the Neymar Jr Mixtape Volume 1, a compilation of 17 songs which reflect his eclectic and creative personality.
Nike linked up director Ernest Desumbila, DJ Flav