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Nike urges Chinese parents not to underestimate their kids
Nike is challenging Chinese parents to stop being overprotective or underestimate their children’s sporting ability through its ‘Don’t Call Me Precious’ campaign.
Produced alongside R/GA Shanghai, the campaign features a series of videos starring some of China’s up and coming sports stars in running boxing, football and basketball – all aged between 10 and 13.
The youngsters can be heard urging the adu