Nike Australia aims to fire up competitive spirit with new campaign

Nike Australia aims to reawaken the country’s sporting and athletic spirit in a new national brand campaign. 
The 'No Turning Back' campaign aims to challenge young Australian’s negative perceptions of sports and help them embrace the brand’s Just Do It attitude.
Nike wants Aussies to compete like there’s nothing to lose after research revealed the pressures that kids experience when playing sports.
Brant Hirst, Nike marketing director, said: “Histori