Nielsen and ESPN strike partnership to measure OOH video viewing

Nielsen has today (April 10) announced that ESPN is the first broadcaster to sign up to its measurement tool that helps it measure audience viewership out-of-home (OOH), this an increasingly important function for media owners given the rise of both linear viewing away from the living room.Although the significance of the deal may have more depth than is initially apparent, according to influential media industry analyst Brian Wieser.
The announcement of the partnership marks the roll out o