Nielsen acquires AdIntel from Ebiquity

Nielsen has bolstered its advertising intelligence services by buying Ebiquity’s AdIntel unit for £26m.
Marketing and media analytics consultancy Ebiquity said it will now be able to focus on its Media Value Measurement (MVM) and Marketing Performance Optimisation (MPO) divisions which it said have grown faster than its Marketing Intelligence (MI) unit.
Michael Karg, chief executive officer of Ebiquity, said: “This is a transformational moment for Ebiquity, our growth acce