Nickelodeon: 40% of 3-11 year-olds own a tablet, 17% have a smartphone
At event as fine tuned as their spring upfront, Nickelodeon recently presented exclusive research on that state of kids in the US. Nickelodeon presented the research as follows:
There are approximately 50 million kids under the age of 11 in the U.S., comprising 15.4% of the overall population. As part of Generation Z, these kids represent the most racially diverse group ever in the country’s history and they are very much a product of the unique times they are growing up in. This generatio
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