Niantic reap $950m Pokemon Go windfall in 2016

The full scale of 2016’s Pokemon Go phenomenon has been quantified for the first time by a new report published by market research specialists App Annie, which calculates that the smartphone phenomenon raised around $950m in revenues over the year.
Launched by Niantic Labs on 6 July the Nintendo licensed game instantly became a viral hit with gamers wandering around parks, streets and city landmarks in search of augmented reality creatures to snare.
In a statement App Annie said: “By