NHS England on why public sector marketing isn’t the private sector’s ‘poor cousin’

There is a common thread that runs throughout Phil Bastable’s career. While he has held a range of roles across a number of organisations, one thing that connects them is fact they have all been in the public sector.
Being head of marketing at NHS England as the NHS celebrates its 70th anniversary, his biggest challenge is having to prove the value of marketing spend.
“Every penny that is spent on marketing is a penny being taken away from front-line services, so