Next generation search will drive marketing innovation: Microsoft ad sales CVP Rik van der Kool

The next generation of voice-recognition search needs to be top of mind for CMOs, according to Microsoft's ad chief.
"Search may be the forgotten marketing discipline today but the capabilities of natural language understanding in voice recognition are going to alter the landscape," said Rik van der Kool, corporate vice president, advertising sales, Microsoft. "All communications will then become starting points for new relationships."
The Drum, in association with Integral Ad Science is intervi