NewsWorks chief Rufus Olins poached to lead Co-op’s membership scheme

Rufus Olins, the chief executive of NewsWorks, is to leave the newspaper marketing body to join the Co-op in the newly created role of chief membership officer. 
The Co-op’s membership programme is a key pillar of the once-ailing supermarket’s revival, with chief executive Richard Pennycook saying recently that he hoped Co-op members would generate at least half of sales across the businesses.
As such a raft of new benefits would be rolled out, including a five per cent discount