‘Newspapers need to get better at shouting about their effectiveness to advertisers’

According to the study, which was conducted by Benchmarketing and looked into 500 econometric marketing models built over the last five years, newspapers make TV campaigns twice as effective and online display four times more effective.
And on a sector by sector basis, the research found that adding newspapers to a marketing campaign increases effectiveness by 5.7 times for finance brands, three times for travel brands, 2.8 times for retail brands, 1.7 times for automotive brands and 1.2 times f