News UK’s commercial arm The Bridge appoints first programmatic head

News UK’s commercial arm The Bridge, formed in April of this year, has appointed its first head of programmatic as it looks to unlock the value of its rich data set for advertisers and make programmatic a key pillar of its offering.
Ian Hocking, former head of agency and programmatic sales for eBay at Ad2One, will take up the role, working with News UK’s advertising partners to implement programmatic campaigns across its digital properties across The Sun, The Times and The Sunday Tim