News Corp drops Rubicon stock as it mulls programmatic strategy

Only a matter of days after its leadership spoke publicly to investors about its ambitions to launch its own “programmatic ad network”, News Corp has offloaded all its investment in under-fire adtech outfit Rubicon Project, in a sign that many are interpreting as a wholesale defection to rival AppNexus. 
AdExchanger staff picked up on a note published on Rubicon Project’s investor relations page, issued on Friday, and has since confirmed with the adtech outfit that the wor