18-03-2017 10:16 via thedrum.com

News Corp chief weighs in on Havas decision to pause Google ad spend

News Corp chief exec Robert Thomson has responded to the news that Havas UK is withdrawing ads from Google and YouTube, saying that advertisers “need to go back to basics to protect their brands from serious damage.”
Havas said yesterday (17 March) that it is pausing all YouTube and Google Display Network ad spend until further notice, with chief executive and country manager Paul Frampton saying it has a "duty of care" to clients to ensure brand safety.
Adding to the fire, Thom
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