Newly-launched retail brand The Lounge Co. announces customer-centric business model

Sofa Brands International has launched The Lounge Co, a new brand for 30-50 year olds, with a multichannel business model designed to reintroduce ‘tangibility’ to purchasing furniture online.
Video of The Lounge Co.The Lounge Co. brand video, shot by Thinking Juice.
 
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Following the launch of its London gallery at 104-108 Chiswick High Road last month, The Lounge Co. has announced a network of 20 independent retail partners.
Julian Neal, director at SBI and chief execu