New York Times partially offsets print declines with ‘unprecedented’ digital growth

The New York Times has found itself to be the latest casualty of changing patterns of newspaper readership after recording a precipitous 16% fall in print advertising revenues over the course of 2016, fueling a 9% decline in total advertising revenue.
Over the quarter, print advertising declined by an eye watering 20% but this was offset somewhat by a 6% rise in digital revenues over the year, boosted by the sale of an additional 514,000 digital-only subscriptions – 276,000 in the last qua