New voice and mixed reality interfaces allow brands to create valuable experiences for users

Neither voice nor mixed reality interfaces are new: Bluetooth headsets accepting voice commands and augmented reality apps using fiducial markers have been around for years. But the user experience with both types of interface has been novel at best, and frustrating and complex at worst.
One of the reasons for this has been immature technologies, but another has been that we’ve been trying to layer entirely new classes of interface on top of interaction models designed for desktop or mobil