New study reveals the UK’s ‘Most Connected Brands’

Opinium’s Most Connected Brands (MCB) study is unique in that, unlike other brand ranking studies, the results aren’t determined by industry experts, algorithms or committees but by consumers.
Brands included in the study were derived directly from consumers, based on the brands they think about, talk about and buy.
The MCB Index - which can be viewed in full here - is the combination of five key metrics, weighted together to produce a one number summary of a brand’s ability to