New Nielsen Social Report highlights Facebook's continued dominance among platforms

Nielsen today released its Social Media Report, taking a holistic view of social that includes new social TV data along with how much time consumers are spending on social relative to total media time.
In Q3 2016, nearly 177 million U.S. adults engaged with a social platform. And people aren’t just engaging with social platforms once or twice a day – they are spending a significant amount of time on these platforms. U.S Female adults (18+), for example, spent 25% of their weekly