New LinkedIn tool gives marketers professional data about their audiences

Professional network LinkedIn is launching LinkedIn Website Demographics, a reporting tool that pulls professional data from LinkedIn’s 500 million members so marketers can see what types of professionals are coming to their websites.
This, in turn, lets brands develop better targeting and content for [their] campaigns, according to LinkedIn. Featuring an 'easy-to-read interface' under a new tab at the top of LinkedIn’s Campaign Manager tool, Website Demographics lets users filt