New creative shows reality of prescription pill overdose deaths

The opioid crisis has dominated headlines for the last few months in the US and has become a hot-button topic politically. But deaths by prescription drugs (Rx) have risen as well, and the dangers of unsecured drugs left around the house is the very visceral topic of a new campaign by McCann Health.
Working with Care, the Center for Adolescent Research & Education, McCann Health created a harshly emotional spot that exposes the cold, hard reality of this relatively unknown, but deadly killer