New Beautyrest campaign urges people to ‘Be More Awake’

Mattress company Beautyrest, is set to launch its new ‘Be More Awake’ campaign on May 14, which highlights the impact sleep has on our waking success.
The campaign by Anomaly challenges consumers to rethink the role their mattress plays in their everyday lives. Each element in the campaign emphasizes the direct connection between the power of sleep and everyone’s ability to reach their full potential.
The new multi-media campaign, which includes national TV spots, social and di