‘Never stop asking questions’ to become a great creative says SapientRazorfish CCO Daniel Bonner

The Drum caught up with Daniel Bonner, the chief creative officer at SapientRazorfish, to find out what he thinks it takes to be a great creative.
Having spent over 20 years in the industry, Bonner insisted the cornerstone of being a creative, regardless of what field, is to never stop asking questions to the person you are creating something for and to yourself.
“When you ask a lot of questions you find out a lot of things that might not have been considered,” He explained. “I