Network Rail hands JCDecaux £280m ad contract to fully digitize station advertising
Network Rail has retained JCDecaux to its £280m advertising contract over a five-year period and has been challenged with delivering an improved station environment with a fully digital transport environment at stations.
The UK’s largest outdoor company will take control of the Network Rail managed stations as it aims to become the first digital-only environment in the world with the introduction of digital screens.
The UK-wide appointment will take effect from December a
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