Netflix, Weetabix, United Airlines: Everything that matters this morning

Netflix ups marketing spend to $1 billion
Netflix will spend more than $1 billion (£795m) on marketing this year, including an increase in programmatic advertising activity to drive member acquisition.
The streaming giant will also look to increase earned media by utilising the Netflix brand as well as hosting events for journalists and social media influencers.
Netflix increased its number of members to 98.75 million, including 94.36 million paid, in the first quarter of 2017.
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