Netflix revels in international growth spurt as original content strategy pays off

Netflix has confounded expectations by posting bumper growth in its all-important subscriber base as it added nearly 2 million new users in its home US market and 5 million internationally to reach its largest audience share to date.
These numbers smashed predictions of a rise of 1.38 and 3.78m respectively and suggest that Netflix’s high-risk strategy of ending rights deals to focus on original programming is now paying dividends.
This strategy had focused on the English-language markets