Netflix is making it easier to leave show reviews: thumbs up - or down
Netflix is looking to streamline how viewers rate its content in the hope it will encourage more people to leave feedback on its shows.
Currently the video streaming company employs a five-star system, but is now looking at a binary thumbs up or down. Research into the nuances of the system (A-B testing) showed that the thumbs, also employed by YouTube, lead to twice as many ratings being left.
By taking some of the friction out of the decision making process the company hopes to garner more rev
Read more »