27-02-2017 20:02 via thedrum.com

Netflix doesn’t design content specifically for mobile – yet

Netflix has hinted that it hasn’t ruled out creating ‘vertical’ content specifically designed for watching on a mobile screen, with the platform’s founder and chief executive Reed Hastings revealing that “people are talking about it” and “maybe one day” it will look into it.
Snapchat really pushed content makers to consider the way they design for mobile, forcing brands and advertisers to think ‘vertical’ if they wanted people to watch
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