Netflix and Chill director and adman Michael Middelkoop on getting his meme-inspired movie crowdfunded

'Netflix and chill' is a dizzyingly-popular meme, a millennial phenomena, for some a lifestyle, and a phrase solidifying the video-on-demand streaming company in the minds of millions (there's no 'Amazon Prime Video and Chill' for example).
It is apparently in use across the globe, having inspired an Airbnb apartment, Brexit campaign slogans, endless ‘ironic’ T-shirts, at least one music video, and an official acknowledgement in the name of a special Netflix and C