Nestle reviews its North American advertising business

Confectionery giant Nestle has instigated a spring clean of its North American advertising business, with a view to consolidating the sprawling sector to between four and six agencies.
Reports in Adweek suggest that this root and branch review will encompass some of the Swiss food and drink makers biggest brands and follows on from a 2014 pruning exercise which saw its roster of 20 digital agencies culled to just eight.
Citing an unnamed individual, the US trade publication details this review a