Nestlé leads $77m funding round in fresh food startup Freshly

Nestlé has announced it is the lead investor in a $77m round of funding for food startup Freshly, helping it gain access and insights into the $10bn market for prepared meals in the US, which it expects to grow at “very attractive rates”.
The FMCG behemoth currently operates over 2,000 food and beverage brands and as part of the investment will gain access to Freshly’s analytics into its lifestyle-conscious consumer base. The investment enables Freshly to expan