Nestlé: Digital leaders that don’t feel restless aren’t doing their job

Pete Blackshaw, global head of digital and social media at Nestlé, says he sometimes wakes up in “a cold sweat” because he’s “worried” about whether he can keep up in today’s environment. And he thinks other digital leaders should feel the same way.
Speaking to Marketing Week at Mobile World Congress, he says: “All the platforms are innovating at an incredible pace and we need to keep up. It’s very difficult to blink because the platfo