Nespresso: Consumers are ‘misinformed’ on recycling

Nespresso has admitted that as part of its sustainability efforts it needs to speak to “misinformed” consumers about recycling, as it airs its latest ad with George Clooney.
The coffee brand has previously faced negative headlines around its single-serve aluminim pods, which have been accused of creating unnecessary waste.
The brand’s head of marketing Julie Gallacher tells Marketing Week that Nespresso has “strong ambitions” on sustainability, but that many consum