Nescafe’s Tumblr punt will underpin first global marketing campaign

Nescafe is to launch its first global marketing campaign with the help of Tumblr after ditching its dotcom websites and moving its portfolio of websites on to the platform.
The Nestle-owned brand made the move last year in the hope that it would engage with a younger demographic and foster a two-way relationship. Fans of the coffee were able to populate the site with their own content as well as share the plethora of images Nescafe was posting.
Speaking to The Drum, Nestle’s head of global