Nescafé eyes younger coffee drinkers with ‘Swooshy Man’

Nescafé is going after younger coffee drinkers with a tongue-in-cheek brand campaign to trumpet its Original brand.
Littered with all manner of visual trickery, the ad follows a man with flowing locks who - wait for it - swooshes his way through a shower of coffee beans before strutting down a street to the tune of Whitesnake’s Here I Go Again.
The campaign, devised by Publicis London, will try to empower people to feel like they “can leave the house like a legend every mornin