Negative headlines won’t stop the growth of programmatic media trading says eMarketer

Despite negative headlines highlighting the potential pitfalls of automated media trading, advertisers are voting with their pockets and continuing to invest in the technology, with an estimated £3.39bn set to be spent on programmatic by the end of 2017.
That’s the forecast of the latest eMarketer report, which has concluded that before the year is out investment in programmatic media trading will rise 23.5% compared to 2016. The research also stated that the channel will r