NBA strengthens ‘basketball anywhere’ ethos with augmented reality game

The NBA has embraced augmented reality as a means of immersing fans in the culture of shooting hoops no matter where they are.
The NBA claims to be the first US sports league to have released an AR game, giving it a reputable first in the space. The title is free on the Apple App Store and requires users to flick shots at the hoop using the phone’s inbuilt accelerometer. They are tasked with scoring as many throws as possible inside a 30 second window.
Melissa Rosenthal Brenner, NBA senior