Natwest: You are a bank. That’s all you are.

It was Oscar Wilde who said that there is only one thing in life worse than being talked about and that is not being talked about. In the twentieth century, an increasingly PR driven ad industry updated Wilde’s maxim to the popular adage: there’s no such thing as bad publicity.  
During the halcyon days of TV advertising, when millions of us watched the same ad break at the same time (how quaint!), agencies spoke of creating ‘watercooler moments’ in workplaces on the