Natrol melatonin taking over New York Times for daylight saving

Melatonin brand Natrol is trying to take over daylight saving time, at least for the readers of The New York Times. Come this Sunday, when people set their clocks forward, every visitor to The New York Times website will be greeted by versions of a takeover ad for Natrol Melatonin.
It’s part of an overall attempt by Natrol and agency Phelps to own events throughout the year that disrupt people’s sleep cycles.Natrol daylight saving banner
 
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