Nationwide CMO Sara Bennison: ‘Evolve or become the next Woolworths’

Sara Bennison started her role as chief marketing officer (CMO) at Nationwide earlier this year after completing a seven-year stint at Barclays – weathering the storm after a major financial crisis. Even though both brands operate in the same market, Bennison admits going from a PLC environment to a building society, where members actually have a say in the business, was a welcome change.
“At Nationwide it’s less about fire fighting and rehabilitating a brand [like at Barclays]