National Geographic emulates HBO, Netflix & Amazon with own TV series

Venerable travel and adventure publisher National Geographic is seeking to take a leaf out of the HBO, Netflix and Amazon play book by producing its own TV series to haul its brand into the modern era.
This small screen strategy will bear its first fruit in the form of ‘Genius’ in which actor Geoffrey Rush will play the part of Albert Einstein, focus of an opening season in a series which will delve in detail into the personalities and private lives of famed scientists and engineers.